In 2014, I was to explore and propose branding options for Mo Works Creative Agency. It was explained to me that the transition to a Melbourne office was a decision based on the owner’s love and appreciation for Melbourne as a cultural capital.

I felt this was an important value to visualize, particularly for local clients and audiences who feel similarly about their city. I liaised closely with members of the team and utilized some of the existing key branding elements, particularly the company’s CMYK color scheme. Undertaking research into what the common sights and attractions of Melbourne were, I combined my illustration abilities with simple typographic applications to create a link between well-known aspects of the CBD and the company’s appreciation for them.